Customer Experience In The Tourism Industry
The tourism industry was one of the hardest hit by the COVID 19 pandemic in 2020. In the UK all travel was [...]
How To Craft The Ideal eCommerce Customer Journey
What is an eCommerce Customer Journey?An eCommerce customer journey is the route that potential customers take from discovering your brand all the [...]
What Is The Digital Banking Transformation?
The digital banking transformation involves turning traditional banking services into online instantly accessible platforms for customers. The goal is to provide a [...]
6 Ways To Provide A Positive CX In Insurance
What is CX in insurance?Customer experience (CX) can simply be defined as how the customer finds the process of interacting with a [...]
What Are The FCA’s Consumer Duty Regulations?
FCA Consumer Duty Summary The Financial Conduct Authority (FCA) has started to introduce a series of regulations as part of a new consumer duty. [...]
5 Tips For Building An Omni-Channel Customer Journey
What is an omni-channel customer journey?An omni-channel customer journey is simply a unified experience for your customers across platforms. Whether it is [...]
CCM and CRM – What Is The Difference?
Customer Communications Management (CCM) and Customer Relationship Management (CRM) are two concepts built around how companies communicate and deal with their customers. [...]
How To Connect With Your Customers Using CCM
As a modern business, it is important to make your customers feel valued through your customer communications. If you are curious about [...]
What Is Email Marketing CRM?
What Is Email Marketing CRM And How Can It Help Your Campaigns?Email marketing is a huge part of marketing strategy in business. [...]
Sefas is awarded Gold in 2022 Ecovadis Sustainability Ratings
EcoVadis has rated Sefas in the top 97th percentile of companies. Sefas Innovation, a Bristol-based technology company, having completed the annual evidence [...]